Using Facebook

Using Facebook: Creating Pages for Emergency Management and Public Health Organizations

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Overview:

Internet-based applications known as “social media” enable people to interact and share information through media that were non-existent or widely unavailable 15 years ago.  Social media sites rank as the fourth most popular source to access emergency information. [1] Social media applications such as Twitter and Facebook were vital tools to share information during the Japan earthquake in 2011.  The Federal Emergency Management Agency has recently released reports that encourage emergency management officials to use social media as a pathway to disseminate messages, create two-way information exchanges, and understand and follow up on communication that is happening within the community. [2]

 

CEUs: 1 contact hour (0.1 CEUs) awarded upon successful completion

 

Objectives:

By the end of the training Using Facebook: Creating Pages for Emergency Management and Public Health Organizations, the participant will be able to:

  • Define social media
  • Identify six steps to set up a Facebook page
  • Locate recent examples of Facebook use
  • Identify uses of Facebook in emergency response

 

Capabilities:

Capability 4: Emergency Public Information and Warning

Function 4: Establish avenues for public interaction and information exchange

Function 5: Issue public information, alerts, warnings, and notifications

 

Competencies:

Model Leadership

1.4 Maintain situational awareness

Communicate & Manage Information

2.1 Manage information related to an emergency

 

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[1] CRS Report R41987, Social Media and Disasters: Current Uses, Future Options, and Policy Considerations, by Bruce R. Lindsay.

 

[2] FEMA, A Whole Community Approach to Emergency Management: Principles, Themes, and Pathways for Action, December 2011.